I run a subscription photo and video app with about 5,900 paid subscribers and a 4.8 rating. I design the product, the paywalls and the ad creatives myself — and I do that for other apps too.
14 years in design, the last five inside subscription apps: product, monetisation and paid acquisition. I am not the designer who hands over pretty screens — I am the one who watches what the funnel does afterwards.
Payment screens, trials and first-run flows, designed as an economic decision rather than a layout. A/B variants included.
Statics and video for Meta and TikTok, 20–40 variants a month, iterated on real performance — not on taste.
Screenshots, icon, preview video and visual localisation for launches and updates.
Story templates, presets and texture packs — the format that sold over 7,000 licences on Creative Market.
Founder and product designer. Subscription app, paywalls, store assets, ad creatives.
Meta creatives behind a return on ad spend of 3.09 at reduced budget.
Film frames, overlays and social kits. Licensed by Adobe; monthly collections for Tezza.
Three years inside TezzaI designed monthly collections for Tezza through the period the app grew from roughly $200K to over $1M in revenue. Not a one-off project — three years of shipping every month.
The whole top shelf of the nicheTezza, Unfold, InStories, Canva. If an app defines this category, I have worked on it.
I own the funnelMy own app lives on paid traffic. I know what a bad paywall costs, because the money is mine.
Hand-picked by CanvaCanva invited me into its very first pool of creators — back when the programme was invitation-only, not an open marketplace.
Extended licence sold to Adobe StockAdobe bought an extended licence to one of my collections. Over 7,000 licences sold on Creative Market overall.
Audi TT RS launchDesigned the app for the launch of the new Audi TT RS — brand work at automotive standards, outside the comfort zone of app design.